Personas is part of the Metropath(ologies) exhibit at the MIT Museum by the Sociable Media Group from the MIT Media Lab. The web services uses a sophisticated natural language processing algorithms to create a detailed, visual data portrait of one’s aggregated online identity.

In a nutshell: Personas shows you how the Internet sees you.

How does it work? Simply enter your name in this website. To create the portrait Personas makes use of the information available of one persons name on the web. It uses that information to characterize the person and makes it fit into a predetermined set of categories that an algorithmic process created from a massive corpus of data. During the creation of the profile it looks like a DNA is build upon the available data. The services makes use of a multicolour strip wherin each part resembles a specific part of your portrait. Finally resulting in the presentation of a seemingly authoritative personal profile (see below). Be sure to make a profile of your self.

Please find more on the creators website. Images from the creators website.

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